Case study
CODEEX Maintenance
London property maintenance for homes, workplaces and managed buildings. A live business we built and run, measured with Google Search Console, Google PageSpeed and the VAULT audit.
VAULT 33|27 · Updated 12 November 2026 · 3 min read
The business
CODEEX Maintenance is our London property maintenance company: repairs, carpentry, decorating, electrical and office services for homes, workplaces and managed buildings. We designed, built and operate the website, and it sits at the centre of our UK portfolio.
What we built
A premium service website, rebuilt on a modern Next.js platform, with dedicated service pages, online booking and tap-to-call contact, connected to the rest of our portfolio and to our central CRM.


What Google itself reports
These numbers come straight from Google Search Console, the only source that shows real Google clicks rather than estimates. Period: 11 August to 10 November 2026.
| Google Search measure | Result |
|---|---|
| Clicks from Google Search | 164 |
| Impressions (times shown in results) | 35,900 |
| Average click-through rate | 0.5% |
| Average position | 34.4 |
| Pages indexed by Google (9 November 2026) | 125 |
Some of the strongest signals are on specific services. "baby proofing london" averaged position 3.2 with a 16.7% click-through rate, "gym equipment assembly service near me" position 5.1 with 18.2%, and "cable management service" position 8.6 with 8.3%. Seasonal searches for Christmas light installation produced over 1,000 impressions in the period.
What the data tells us to fix
We hold our own sites to the same standard as a client's, so here is the honest read:
- Lots of visibility, too few clicks. 35,900 impressions at a 0.5% click-through rate means many searches show the site far down the results. Moving key service pages from page three to page one is the single biggest lever.
- Half the site is not indexed. Google lists 126 pages as not indexed. 94 of them are pages Google has found or crawled but chosen not to index yet, which usually means thin or overlapping content. 23 are excluded on purpose with a noindex tag. Merging and strengthening those pages is the plan.
- Small technical clean-up. Google reports 3 broken pages (404) and 4 redirects to tidy.
Speed and audit
We ran the homepage through Google PageSpeed (mobile test) and the VAULT Business Audit on 12 November 2026.
| Google score (mobile) | Result |
|---|---|
| Performance | 97 |
| Accessibility | 100 |
| Best practices | 100 |
| SEO | 100 |
| Lab measurement | Value |
|---|---|
| Largest content visible | 1.5 s |
| First content visible | 1.5 s |
| Time blocked by scripts | 0 ms |
| Layout shift | 0 |
| Speed index | 4.1 s |
Enquiry paths
| Check | Result |
|---|---|
| Tap-to-call phone link | Pass |
| WhatsApp or Viber link | Needs work |
| Enquiry form on this page | Needs work |
| Live chat or assistant | Needs work |
| Online booking | Pass |
| Email link | Pass |
Trust and tracking
| Check | Result |
|---|---|
| Analytics installed | Missing |
| Cookie consent | Not detected |
| Privacy policy link | Pass |
| Reviews and social proof | Pass |
| Looks maintained | Pass |
Our audit flagged these priorities:
- Analytics installed: Without analytics you cannot see where visitors come from or which pages produce enquiries.
- Enquiry form on this page: A short form on key pages removes a click. Every extra step loses some visitors.
- Live chat or assistant: Visitors with a quick question often leave rather than fill in a form. A chat assistant can answer at any hour and capture the enquiry.
Business results
Pending verified figures. Enquiry volumes, response times and jobs won will be added only once they can be checked against real records in our CRM. We do not publish estimates as results. Read our editorial policy.
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