Editorial policy

Our standard

A page is only published if it would still deserve to exist without search engines. Every guide must help a business owner make a better decision or do something better.

The six checks every page passes

1. Intent. It answers one clear question that no other page on our site already answers.
2. Edge. It contains something useful that typical pages on the topic lack: a calculation, a checklist, a worked example, a real measurement or a dated update.
3. Facts. Every factual claim about the outside world links to a credible source. We do not invent statistics, clients, tests or experience.
4. Path. It links to related guides and, where relevant, the service that solves the problem.
5. Technical. It has a unique title, correct structured data and loads fast on mobile.
6. Review. A person reads and approves it. The author and last-reviewed date are shown.

How we use AI

We use AI tools to help with research, outlines and first drafts. Nothing is published without human editing, fact-checking and approval. AI is never used to mass-produce pages.

Laws, regulations and platform updates

Pages about laws link to the official text, explain it in plain language and show when they were last checked. They are not legal advice. Search and platform updates are based on official announcements only, dated, and separate fact from our interpretation.

Comparisons

Comparisons show a review date, link to official pricing and are re-checked regularly. If we ever earn money from a recommendation, we say so on the page.

Translations

Language versions are adapted for local readers and reviewed by native speakers. We do not publish unreviewed machine translations.

Corrections

If you find an error, tell us through the contact page. We fix confirmed errors quickly and update the page date.