Fire Door Inspections

The business

Fire Door Inspections is one of our own businesses: fire door inspections for building owners and managers. We designed, built and operate it. That is why it is here. Every service we sell was tested on businesses like this one first.

What we built

A lead-generation website with dedicated service pages and enquiry handling.

On the live site today the homepage leads with "Fire door inspection company for safer, better-documented buildings" and the search result title reads "Fire Door Inspection Company London | Reports & Compliance".

Measured, not claimed

We ran the homepage through Google PageSpeed (mobile test) and the VAULT Business Audit on 12 November 2026. These are the numbers as measured on that day. Scores move from test to test, so treat them as a snapshot, not a promise.

Enquiry paths

Search basics

Trust and tracking

Search visibility

We track this site's Google rankings in the UK (English, desktop results) with Semrush Position Tracking across 99 target keywords. Figures below are for 12 August to 12 November 2026, read on 12 November 2026.

It now ranks first for "fire door inspection for hotels" and "fire door inspection for offices london", both new this quarter.

This is the weakest of the portfolio in search. Only 6 of 99 tracked keywords are in the top 10, and it sits third in its competitor set behind sites at 12.30% and 5.05%. It is also our highest-ceiling market, which makes it the biggest SEO opportunity we have.

Visibility estimates the share of possible clicks the site wins across the tracked keywords, so 100% would mean first place for every one. It moves daily, so we read it as a trend.

What our own audit told us

We point the same audit at our own work that we point at yours. On this site it flagged these priorities:

1. Analytics installed: Without analytics you cannot see where visitors come from or which pages produce enquiries.
2. Enquiry form on this page: A short form on key pages removes a click. Every extra step loses some visitors.
3. Live chat or assistant: Visitors with a quick question often leave rather than fill in a form. A chat assistant can answer at any hour and capture the enquiry.

We are not hiding them. Fixing them is the next step on this project, and it is exactly the kind of work we do for clients. The most important one across our portfolio is tracking: without analytics you cannot prove which pages and channels bring enquiries, so you cannot invest with confidence.

Business results

Pending verified figures. We will add enquiry volumes, response times and jobs won only when they can be checked against real records. We do not publish estimates as results. Read our editorial policy.

Want the same for your business?

Run the free audit on your own website or tell us about your project.