Case study
TM44
Air-conditioning energy inspections required for larger systems. A live project built and run by our team, measured on 12 November 2026 with Google PageSpeed and the VAULT audit.
VAULT 33|27 · Updated 12 November 2026 · 4 min read
The business
TM44 is one of our own businesses: air-conditioning energy inspections required for larger systems. We designed, built and operate it. That is why it is here. Every service we sell was tested on businesses like this one first.
What we built
A specialist search-led website and enquiry flow.
On the live site today the homepage leads with "Air conditioning inspections UK, TM44 compliance without the guesswork." and the search result title reads "Air Conditioning Inspections UK | TM44 Certificate Support".
Measured, not claimed
We ran the homepage through Google PageSpeed (mobile test) and the VAULT Business Audit on 12 November 2026. These are the numbers as measured on that day. Scores move from test to test, so treat them as a snapshot, not a promise.
| Google score (mobile) | Result |
|---|---|
| Performance | 100 |
| Accessibility | 100 |
| Best practices | 100 |
| SEO | 100 |
| Lab measurement | Value |
|---|---|
| Largest content visible | 1.2 s |
| First content visible | 1.2 s |
| Time blocked by scripts | 0 ms |
| Layout shift | 0 |
| Speed index | 1.5 s |
Enquiry paths
| Check | Result |
|---|---|
| Tap-to-call phone link | Pass |
| WhatsApp or Viber link | Needs work |
| Enquiry form on this page | Needs work |
| Live chat or assistant | Needs work |
| Online booking | Not detected |
| Email link | Pass |
Search basics
| Check | Result |
|---|---|
| Secure connection (HTTPS) | Pass |
| Allowed in search results | Pass |
| Page title | Pass |
| Meta description | Pass |
| Main heading (H1) | Pass |
| Canonical address | Pass |
| Mobile-friendly setup | Pass |
| Structured data | Pass |
| XML sitemap | Pass |
| Language declared | Pass |
| Image descriptions | Pass |
Trust and tracking
| Check | Result |
|---|---|
| Analytics installed | Missing |
| Cookie consent | Not detected |
| Privacy policy link | Pass |
| Reviews and social proof | Needs work |
| Looks maintained | Pass |
Search visibility
We track this site's Google rankings in the UK (English, desktop results) with Semrush Position Tracking across 100 target keywords. Figures below are for 12 August to 12 November 2026, read on 12 November 2026.
| Measure | Result |
|---|---|
| Visibility | 36.18% (down 25.5 points over the quarter) |
| Keywords in the top 3 | 46 of 100 |
| Keywords in the top 10 | 77 of 100 |
| Keywords in the top 20 | 89 of 100 |
| Keywords in the top 100 | 97 of 100 |
| Improved vs declined | 23 improved, 55 declined |
Even after the fall it has the highest visibility in its tracked competitor set (the next is 21.21%), an average position of 9.93, and first place for searches including "office tm44 inspection", "retail tm44 inspection" and "tm44 12kw threshold".
The three-month trend is the real story: visibility fell 25.5 points and 32 keywords dropped out of the top 3. Semrush flags 92 of 97 ranking keywords as cannibalised, with several of our own pages competing for the same searches. That is the clearest fix in the portfolio, and we are treating it as the priority.
Visibility estimates the share of possible clicks the site wins across the tracked keywords, so 100% would mean first place for every one. It moves daily, so we read it as a trend.
What our own audit told us
We point the same audit at our own work that we point at yours. On this site it flagged these priorities:
- Analytics installed: Without analytics you cannot see where visitors come from or which pages produce enquiries.
- Enquiry form on this page: A short form on key pages removes a click. Every extra step loses some visitors.
- Live chat or assistant: Visitors with a quick question often leave rather than fill in a form. A chat assistant can answer at any hour and capture the enquiry.
We are not hiding them. Fixing them is the next step on this project, and it is exactly the kind of work we do for clients. The most important one across our portfolio is tracking: without analytics you cannot prove which pages and channels bring enquiries, so you cannot invest with confidence.
Business results
Pending verified figures. We will add enquiry volumes, response times and jobs won only when they can be checked against real records. We do not publish estimates as results. Read our editorial policy.
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Sources
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