Term
Ahpra advertising rules
Australian rules on advertising regulated health services, under section 133 of the Health Practitioner Regulation National Law and Ahpra's guidelines.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
Section 133 prohibits advertising that is false or misleading, offers certain inducements, creates unreasonable expectations of beneficial treatment or encourages unnecessary use of health services, and has prohibited testimonials. Reforms to the testimonial rules have been proposed, so check the current position.
Why it matters for your business
Dental and medical marketing in Australia must be built within these rules. A breach of the advertising provisions is a criminal offence.
Sources
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