Call tracking

What it means

Call tracking assigns different phone numbers to different sources (an ad, a page, a printed flyer) so each call can be attributed. Dynamic number insertion swaps the number shown on your website based on how the visitor arrived.

Why it matters for your business

For businesses where most enquiries arrive by phone, call tracking is often the missing half of the data. It needs care: keep the number consistent in your Google Business Profile and tell callers if calls are recorded.