Term
Canonical URL
The preferred address of a page when the same content can be reached at several URLs.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
A canonical URL tells search engines which version of a page is the main one, for example when the same page is reachable with and without tracking parameters. It is usually set with a link tag in the page head.
Why it matters for your business
Correct canonicals consolidate ranking signals onto one address and prevent duplicate pages competing with each other. It is a hint, not a command, so it should agree with your internal links and sitemap.
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