Term
Cost per click (CPC)
The average amount advertisers pay for one click on a search ad for a keyword.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
CPC comes from paid search auctions and varies by keyword, country and competition.
Why it matters for your business
High CPC on a search shows that businesses earn money from those visitors, which is why ranking organically for it is valuable.
Open your vault.
A free systems audit: where enquiries leak, what each channel is worth and exactly what we would build.
Book your free audit