CRM

What it means

A CRM is a system that records every lead and customer with their history: where they came from, what was quoted, what happened next. A pipeline view shows each opportunity moving through stages from enquiry to won or lost.

Why it matters for your business

Without one, leads live in inboxes and memories and slip through the cracks. A CRM set up around your real sales steps makes follow-up reliable and gives you the numbers to manage the business.