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VAULT 33|27

Term

Hreflang

An annotation that tells search engines which language or regional version of a page to show.

VAULT 33|27 · Updated 12 November 2026 · 1 min read

What it means

Hreflang tags link equivalent pages in different languages or for different regions, for example an English page for the UK and a Serbian page for Serbia. Each version should reference all the others and itself.

Why it matters for your business

Without it, search engines may show the wrong language version. It needs to be set up carefully: mistakes are common and silently cancel the benefit.

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