Term
Indexing
When a search engine stores a page so that it can appear in search results.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
After crawling a page, a search engine decides whether to add it to its index. Only indexed pages can rank. A noindex instruction, a blocked crawl or low-quality duplicate content can keep a page out.
Why it matters for your business
If an important page is not getting traffic, first check that it is indexed, using the URL Inspection tool in Google Search Console.
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