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VAULT 33|27

Term

IndexNow

An open protocol that lets websites notify participating search engines when pages are added or changed.

VAULT 33|27 · Updated 12 November 2026 · 1 min read

What it means

IndexNow lets a website tell search engines such as Bing, Yandex, Seznam and Naver that a URL has changed, instead of waiting for them to recrawl. A submission to one participating engine is shared with the others.

Why it matters for your business

It speeds up discovery on those engines. Google does not use IndexNow, so a sitemap and Search Console remain essential for Google.

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