Term
Keyword cannibalisation
When several pages on the same site compete for the same search, so none ranks as well as one strong page would.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
It often happens when sites publish similar pages for the same intent, such as several location or blog pages targeting one service.
Why it matters for your business
Merging or clearly separating competing pages, and linking to one authority page, usually lifts rankings.
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