Term
Landing page
A page designed for visitors arriving from a specific campaign, usually with one clear action.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
A landing page is built for a particular audience and offer, often for paid ads. It removes distractions and focuses on one goal, such as requesting a quote.
Why it matters for your business
Sending ad traffic to a generic homepage wastes money. A landing page that matches the ad's promise, answers the obvious questions and makes the next step easy usually converts far better.
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