Term
Lead scoring
Ranking enquiries by how likely they are to become valuable customers.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
Lead scoring assigns points to enquiries based on details such as service requested, budget, location or urgency, so the most promising ones get attention first.
Why it matters for your business
It is useful once you have more leads than you can handle personally. Start simple, with a few rules that reflect real wins, and adjust them as your CRM data grows.
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