Term
Local pack (map pack)
The group of Google Maps business listings shown near the top of results for local searches.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
Google says local results are based mainly on relevance, distance and prominence.
Why it matters for your business
For dentists, tradies, law firms and other local businesses, the local pack often captures the most valuable clicks for urgent searches.
Sources
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