Term
Local SEO
Improving visibility in search results for customers in a specific area.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
Local SEO helps a business appear when people search for services near them, including the map results. It combines a strong Google Business Profile, relevant location pages, reviews and local links.
Why it matters for your business
For service businesses that work in defined areas it is usually the highest-return form of SEO, because local searchers are often ready to buy.
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