Term
Search intent
What the person searching actually wants to find or do.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
Search intent is the purpose behind a query. Someone searching for an explanation wants to learn; someone searching for a service and a town wants to hire.
Why it matters for your business
Pages rank and convert best when they match intent. A service page should make hiring easy; a guide should answer the question fully. Mixing the two usually serves neither well.
Open your vault.
A free systems audit of your business: where enquiries leak and exactly what we would build.
Book your free audit