Term
Time to first contact
How long it takes from an enquiry or application arriving to the first real contact from the business.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
It is measured from the moment a form, call or message arrives to the first meaningful reply, by phone, text or email.
Why it matters for your business
In recruiting, legal intake and sales, the first business to respond often wins. Tracking this one number every week usually changes results more than adding new channels.
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