Missed call text-back: setup and scripts

What it is

When a call goes unanswered, the caller automatically receives a text (or WhatsApp message) within seconds, so they are not left wondering whether to try the next business. A person or an AI assistant then continues the conversation by message.

When to send it

• Calls that ring out or go to voicemail during opening hours.
• All calls outside opening hours.
• Not for calls from numbers you have blocked, internal numbers, or very short accidental calls if your system can detect them.

Scripts you can adapt

Trades and home services

Hi, it's [Business]. Sorry we missed your call, we're probably on a job. What do you need help with? Reply here or book a time: [link]

Clinics

Hello, this is [Clinic]. Sorry we couldn't take your call. How can we help? Reply here, or book an appointment: [link]. For anything urgent, please call [number / emergency guidance].

Property and lettings

Hi, [Agency] here. Sorry we missed you. Are you calling about a property, a valuation or something else? Reply and we'll help straight away.

After hours

Thanks for calling [Business]. We're closed right now and open again at [time]. Reply with what you need and we'll get back to you first thing, or book here: [link]

Rules that keep it helpful

1. Send fast: within a minute, or it feels random.
2. Say who you are in the first words.
3. Ask one simple question, or give one link. Not both plus a menu.
4. Stop if they call back or reply, and alert a person.
5. Do not add marketing. It is a reply to someone who contacted you, not a promotion.
6. Respect opt-outs and keep a record.

Setup options

Measure it

Track missed calls, texts sent, replies, and bookings that came from them. Most businesses are surprised how many enquiries this recovers. Put a value on it with the lead response cost calculator.