Guide
How to show prices for services on your website
Whether to publish prices, the five ways to show pricing for services, how each affects enquiries and trust, and how to explain what changes the price.
VAULT 33|27 · Updated 12 November 2026 · Reviewed 12 November 2026 · 1 min read
Why pricing information matters
"How much does it cost?" is one of the first questions people ask. A page that gives no clue sends many visitors to a competitor who does. But a fixed price can be impossible when every job is different. There are middle paths.
Five ways to show pricing
| Approach | Example | Best for |
|---|---|---|
| Fixed price | "EICR for a 1-bed flat: £X" | Standard, repeatable services |
| From price | "Rewires from £X" | Services with a clear minimum |
| Range | "Most two-bed rewires cost £X to £Y" | Variable jobs with typical outcomes |
| Price factors | "What changes the price: size, access, materials, urgency" | Complex or bespoke work |
| Tailored proposal | "Every project is quoted after a free survey" | Large, unique projects |
You can combine them: a range plus the factors that move it is often the most useful.
Explain what changes the price
List the real drivers in plain words. It shows expertise, sets expectations, and helps visitors self-qualify before they enquire.
Avoid
- "Competitive prices" with no information.
- Prices that leave out obvious extras, such as VAT, call-out fees or materials, without saying so.
- Out-of-date prices. Review them whenever they change.
Show value next to price
Put what is included, guarantees and proof right beside the price, so the number is judged against what the client gets.
Your own case
If you choose tailored proposals, say clearly why, what the client gets for free (such as a survey or audit), and how quickly they will receive a written quote.
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