Service
Website redesign and migration
Rebuild your website without losing the rankings and enquiries you already have. Every URL mapped, every redirect tested, every number tracked before and after.
VAULT 33|27 · Updated 12 November 2026 · 2 min read
The problem it solves
A redesign is the moment many businesses lose the search traffic they spent years building. Pages disappear, URLs change without redirects, content that ranked gets cut, and tracking breaks on launch day. Nobody notices until enquiries drop a month later.
What we do differently
We treat a redesign as a migration first and a design project second.
| Risk | How we control it |
|---|---|
| Lost pages | Full crawl of the old site plus search console and analytics data, so every page with traffic or links is on the list |
| Broken URLs | A URL map from every old address to the best new one, with permanent redirects tested before launch |
| Lost content | Pages that rank keep their substance; we improve them rather than delete them |
| Broken tracking | Forms, calls and conversions tested end to end on the new site before the switch |
| Launch-day surprises | Staging site reviewed, then a launch checklist run on the day |
The migration checklist we run
- Benchmark: rankings, traffic, enquiries and top landing pages for the last 12 months.
- Crawl the old site and export every indexable URL.
- Map every old URL to a new one. One-to-one wherever possible.
- Build the new site on staging, blocked from search engines.
- Test redirects, titles, canonicals, structured data and speed on staging.
- Launch, then submit the new sitemap and monitor crawl errors daily for the first two weeks.
- Compare against the benchmark at 30, 60 and 90 days and fix anything that slipped.
What you own
The new site, the URL map, the benchmark report and every account, all in your name.
How it connects to the rest of the system
A migration is the ideal moment to connect the site to a CRM, add AI enquiry handling and set up proper tracking, so the new site performs better, not just looks better.
Pricing approach
Fixed price based on site size, number of URLs to map, languages and integrations. Agreed after the free audit.
Frequently asked questions
Will we lose rankings? Some movement after any migration is normal while search engines process the changes. A careful migration keeps that short and small; a careless one can cost months.
Can we change our domain at the same time? Yes, but it adds risk. We will tell you honestly whether it is worth it.
Can you migrate from WordPress, Wix or Squarespace? Yes. The platform matters less than the URL map and the testing.
Sources
Open your vault.
A free systems audit of your business: where enquiries leak and exactly what we would build.
Book your free audit