AI assistant

What it means

An AI assistant is software that understands and writes natural language, usually powered by a large language model. On a business website it might answer visitor questions, qualify an enquiry or book an appointment. Behind the scenes it can draft emails, summarise calls or update a CRM.

Why it matters for your business

A good assistant answers only from information you have approved, says clearly that it is AI, and hands over to a person when the question is sensitive or outside its knowledge. The value is speed: it replies in seconds at any hour, which matters because enquiries cool quickly.