Term
Customer lifetime value (LTV)
The total profit or revenue a typical customer brings over the whole relationship.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
Lifetime value estimates how much a customer is worth across all their purchases, not just the first job. For services with renewals or repeat work, such as annual inspections or maintenance, it can be several times the first invoice.
Why it matters for your business
Knowing LTV changes decisions: it tells you how much you can afford to spend to win a customer and why reminders and repeat-work systems are worth building.
Open your vault.
A free systems audit of your business: where enquiries leak and exactly what we would build.
Book your free audit