Term
Meta description
A short summary of a page that search engines may show under the title in results.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
The meta description is an HTML tag that summarises a page. Search engines may show it as the snippet in results, though they often write their own based on the query.
Why it matters for your business
It does not directly affect rankings, but a clear, specific description can earn more clicks. Keep it accurate, unique to each page and short enough to display in full.
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