Term
Title tag
The HTML title of a page, usually shown as the clickable headline in search results.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
The title tag names a page for browsers and search engines. It typically appears as the blue headline in search results and in the browser tab.
Why it matters for your business
It is one of the clearest signals of what a page is about and has a big influence on clicks. Make it specific, include the main service and place where relevant, and keep it short enough to display.
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