Term
NAP consistency
Using the same business Name, Address and Phone number everywhere your business is listed.
VAULT 33|27 · Updated 12 November 2026 · 1 min read
What it means
NAP details appear on your website, Google Business Profile, directories and social profiles.
Why it matters for your business
Consistent details help customers and search engines trust that listings refer to the same business, supporting local visibility.
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