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VAULT 33|27

Term

Noindex

An instruction telling search engines not to include a page in their results.

VAULT 33|27 · Updated 12 November 2026 · 1 min read

What it means

A noindex directive, set in a robots meta tag or an HTTP header, asks search engines to keep a page out of their index. The page can still be visited and its links can still be followed.

Why it matters for your business

It is useful for thank-you pages, internal search results and unfinished content. Left on by mistake after a website launch, it can make a whole site disappear from search.

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