Guide
SRA price transparency pages that win clients: a checklist
How solicitors can turn the SRA Transparency Rules from a compliance task into a page that builds trust and brings enquiries, with a checklist of what to include.
VAULT 33|27 · Updated 12 November 2026 · 2 min read
Last checked: 12 November 2026. This is general information for firms in England and Wales, not legal advice. Your compliance officer confirms what applies to your firm.
Which firms and services it covers
The SRA Transparency Rules came into force on 6 December 2018. Firms that publish that they offer certain services must publish price and service information for them. The services include residential conveyancing, uncontested probate, summary-only motoring offences, employment tribunal claims for unfair or wrongful dismissal, immigration (excluding asylum), debt recovery up to £100,000, and licensing applications for business premises.
All regulated firms must also publish their complaints procedure, including how to complain to the Legal Ombudsman and the SRA, and display the SRA digital badge.
The checklist
| Include | Why it helps convert |
|---|---|
| Total price or the basis of charging, and whether VAT is included | Answers the first question every client has |
| What the price includes | Removes the fear of hidden costs |
| Likely extras and disbursements, stated plainly | Builds trust; surprises lose clients later |
| Key stages and typical timescales | Shows you know the process |
| Who does the work, with qualifications and experience, and who supervises | Clients want to know who they are trusting |
| A clear next step on the same page | Turns reassurance into an enquiry |
Where to put it
The SRA says price information must be easy for the public to find on your website. Practical choices: link it from the main navigation and from each relevant practice-area page, and do not bury it in a PDF.
Make it a page people want to read
- Write in plain English, as you would explain it on the phone.
- Use a simple table for the price and what it includes.
- Add a worked example where pricing varies, for example a conveyancing fee for two property values.
- Put the enquiry form or phone number right after the price.
Want it built?
See websites for law firms, or run the free audit to see how easy your price information is to find today.
Sources
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