Service
International and multilingual SEO
Rank in more than one country and language without duplicate content or confused search engines. Structure, hreflang, adapted content and native-speaker review.
VAULT 33|27 · Updated 12 November 2026 · 2 min read
The problem it solves
Businesses that serve clients in several countries or languages often end up with one of two bad outcomes: a single English site that never ranks abroad, or machine-translated copies that search engines ignore and customers do not trust.
What we build
| Decision | Our default, and why |
|---|---|
| Structure | Language folders on one domain (/sr/, /de/), so every version shares the authority of the main site |
| Signals | hreflang tags in both directions between every language version, plus an x-default |
| Content | Adapted, not translated: local examples, currency, laws, platforms and search terms |
| Review | Every page checked by a native speaker before it goes live |
| Redirects | Never force visitors into a language by location; suggest it and let them choose |
| Research | Keyword research per language, because people do not search with translated phrases |
Where we work
English for the UK, Ireland, the US, Canada, Australia and New Zealand. Serbian for Serbia, Montenegro, Bosnia and Herzegovina and Croatia, and Balkan-owned businesses abroad. German for Austria, Germany and Switzerland. Russian for Russian-speaking businesses outside Russia.
How it works
- Decide which markets are worth it, using search demand and your capacity to serve them.
- Set the structure and hreflang correctly before content is added.
- Adapt the most valuable pages first, not the whole site at once.
- Measure each language separately in Search Console and analytics.
What you own
Every language version, the research and the accounts.
How it connects to the rest of the system
International visitors need answers in their language and time zone. AI enquiry handling replies in the customer's language, day and night, and the CRM records language and country for every lead.
Pricing approach
Setup per market plus content per page, agreed after the free audit.
Frequently asked questions
Should we use separate domains for each country? Sometimes, but for most service businesses one domain with language folders is simpler and stronger.
Can we use automatic translation? As a first draft, yes. Published without a native-speaker review, no.
Sources
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