Service
Search engine optimisation (SEO)
Rank for the searches that bring paying clients, not vanity traffic. Strategy, content, technical health and reputation, measured in enquiries and revenue.
VAULT 33|27 · Updated 12 November 2026 · 2 min read
The problem it solves
Many businesses pay for SEO and receive a monthly report full of rankings for words nobody searches and traffic that never becomes an enquiry. The work is invisible, the results are vague, and nobody can say what it earned.
How we approach SEO
We start from revenue and work backwards: which services make you the most money, what people type when they need them, and which pages should win those searches.
| Pillar | What we do |
|---|---|
| Strategy | Keyword and competitor research tied to your most profitable services and locations |
| Pages | One strong page per search intent, never several weak pages competing with each other |
| Content | Genuinely useful guides that answer real customer questions, written to Google's people-first guidance |
| Technical | Crawling, indexing, speed, structured data and internal links kept healthy (technical SEO) |
| Local | Google Business Profile, reviews and local relevance (local SEO) |
| Authority | Earning mentions and links through useful content and real relationships, never bought link schemes |
| Measurement | Enquiries and revenue by landing page, not just rankings |
What we will never do
No mass-generated pages, no doorway pages that only swap a city name, no paid link networks and no promises of "number one on Google". These shortcuts break Google's spam policies and can damage the whole site.
How we report
A short monthly report in plain language: what we did, what moved, which pages produced enquiries, and what we will do next and why.
What you own
All content, all research and every account (Search Console, Analytics, Business Profile) in your name.
How it connects to the rest of the system
SEO brings the visitor. The website converts them, AI enquiry handling answers instantly, and tracking connects every ranking gain to real enquiries.
Pricing approach
A monthly fee based on your market, competition and how much content we produce, agreed after the free audit. We recommend a minimum period because SEO compounds; we explain why before you sign.
Frequently asked questions
How long until results? Technical fixes can help within weeks. Competitive rankings usually take months. We set realistic milestones for your market.
Do you guarantee rankings? No one can honestly guarantee rankings. We commit to the work, the transparency and the measurement.
Do you use AI to write content? We use AI for research and drafting support. Every page is edited, fact-checked and approved by a person before it is published.
Sources
Open your vault.
A free systems audit of your business: where enquiries leak and exactly what we would build.
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